A CGI photomontage is a real photograph with the proposed development seamlessly composited into it. We match perspective, scale, lighting, colour, and atmospheric depth so the CGI sits naturally in the scene. Photomontages are used for new build property marketing and can also support planning visuals when created from the correct camera and survey information.

CGI photomontage work is often referred to using different terms, and you may see these used interchangeably depending on whether the image is for marketing or planning. Common terminology includes architectural photomontage, CGI composite, photo composite, CGI overlay or CGI superimposed image. Eye level photomontages are sometimes described as streetscene photomontages, while aerial versions are often called drone photomontages or aerial CGI composites.

For an eye level photomontage we typically need the site address, the proposed viewpoint location, the original photo (ideally high resolution), and any camera information available (lens, focal length, height). If you do not have a suitable photo, we can provide the photography and advise on the best angles to capture for marketing impact.

For aerial photomontages we ideally need the original drone photo at full resolution, plus the approximate drone height, angle, and location. The more accurate the capture information, the more accurate the composite.

Yes. MASS Visual can provide the photography for both eye level photomontages and aerial (drone) photomontages. We’ll first confirm what you’re trying to show (key frontages, main arrival views, best selling angles, or wider context), then we’ll capture and forward you a hand picked selection of the strongest viewpoints to choose from before we proceed with the CGI photomontage work.

Yes. We can retouch and enhance the base photography for both eye level and aerial photomontages, such as removing distractions, improving skies, balancing exposure, correcting colour, and refining foreground detail so the CGI blend looks natural and high end.

A realistic CGI photomontage comes down to accurate camera matching and disciplined compositing. We focus on getting the scale and perspective correct first, then matching lighting direction, shadow behaviour, reflections, colour grade, and atmospheric depth so the CGI sits naturally within the photograph. We also pay attention to contact points like ground lines, vegetation edges, and foreground overlap.

An eye level photomontage shows the development from a street or pedestrian viewpoint, which is ideal for showcasing frontage, streetscene impact, and buyer experience. An aerial photomontage uses a drone or elevated viewpoint to show site layout, context, access, and how the development sits within the wider area.